(888) 565-0171
Founder-Led Since 1997 You work directly with Tony Paris, the founder of AppWT — same person from quote to launch. No sales reps. No account managers.
🖌️

UI/UX Design

We design websites that are easy to use and guide visitors to click and buy. Think of it like a well-organized grocery store where the signs lead you right to what you need.

Starting at
$4,997
Nationwide
U.S. coverage + 5 countries
5.0★
112+ reviews
29
Years in business
600+
Sites built & hosted
A+
BBB accredited

The Challenge

Visitors land on your site but cannot find what they need, abandon forms halfway through, or leave without taking action. Poor navigation and confusing layouts kill conversions.

Our Solution

AppWT designs intuitive interfaces based on user behavior research and conversion optimization. Remove friction and guide visitors naturally from landing to conversion without confusion.

About Our UI/UX Design Services

UI/UX design determines whether visitors complete desired actions or leave frustrated. We design interfaces based on user research, usability testing, and conversion psychology. Every element is positioned intentionally: button placement, form design, navigation structure, and visual hierarchy. User experience considers the complete journey from landing page through conversion. Troy software companies and Ann Arbor service businesses see improved metrics when interfaces guide users naturally toward goals. We create wireframes showing layout before visual design begins, prototype interactions for testing, and design interfaces that work on all screen sizes. Accessibility compliance ensures all users can navigate regardless of disabilities. Usability testing with real users identifies friction points before launch. You get detailed design specifications developers can implement accurately. Great UI/UX feels invisible because everything works exactly as users expect without confusion or unnecessary steps.

What's Included

✓ Research into how users actually complete the task
✓ Wireframes agreed before any visual design
✓ Interactive prototype for testing before build
✓ Accessibility considered in the design, not retrofitted
✓ Design system so patterns stay consistent
✓ Developer handoff with specifications and assets

Technical Details

User research, wireframing, prototyping, UI design, user testing, accessibility compliance, design system
Industry Insight

Your Network is Your Net Worth

The most successful professionals invest in relationships before they need them. Every connection is a potential collaboration, referral, or partnership. Build your network intentionally and generously.

-- Professional Growth

Explore the AppWT Network

Related services and resources from our family of sites

Michigan AIVO AI Visibility Optimization Michigan GEO Generative Engine Optimization Michigan Marketer Marketing resources AppWT Academy Online courses AppWT Analytics Privacy-first analytics
Service Area

UI/UX Design Across Metro Detroit & Beyond

Our headquarters sits at Five Mile and Farmington in Livonia. We have served Michigan businesses since 1997 — 29+ years from one home base, now serving clients nationwide across the United States and in five more countries.

Livonia Home Base

Interface work aimed at one thing: the click. Layouts leaving our Livonia office are arranged around the action the page exists to produce, with everything else subordinate to it.

Wayne County Corridor

Thumbs, not cursors. Interfaces for Westland, Garden City, Plymouth, Canton and Dearborn audiences get tap targets sized and spaced for real hands on real phones.

Oakland County

Contrast is computed, never judged. Every text and control pair shipped to Farmington Hills, Novi, Southfield, Birmingham and Troy is measured against the accessibility thresholds.

Beyond Metro Detroit

Consistency is what scales. Flint, Ann Arbor, Lansing, Grand Rapids and 21-state clients get patterns defined once so a new page inherits them instead of reinventing them.

Not in Metro Detroit? We work remotely with clients nationwide. Reach out for a free consult.

Frequently Asked Questions

Quick answers about our ui/ux design services.

We design websites that are easy to use and guide visitors to click and buy. Think of it like a well-organized grocery store where the signs lead you right to what you need.

View All FAQs →

Ready to Get Started?

Let's discuss how our UI/UX Design services can help your business grow. Free consultation, no obligation.

Same-Day Response No Contracts Required Transparent Pricing

AppWT Web & AI Solutions — Under Promise, Over Deliver since 1997.